Lo Design is a women-owned architecture firm in Kansas City specializing in approachable architecture on any budget. The team at Lo Design commissioned me to develop a new brand identity and website that better suited their needs as a growing company.

After reviewing their current logo mark and speaking with the owners, I developed a new brand system and website that seamlessly encompasses Lo Design’s voice and approach as an architectural design firm.

The principal mark is based around gentle curves offering a sense of softness and warmth, creating an approachable first impression. This mark sets the foundation for a comprehensive set of digital and print templates along with a series of secondary logo marks.

I also oversaw the visual refresh of the existing Lo Design website to apply the new identity in this context.

Client: Lo Design
Industry: Architecture
Services: Branding / Strategy / Web Design

Coming soon.

Client: Garmin Aviation
Role: Design / Art Direction
Team: The Getaway Films Production Company; Greg Laslo, copywriting; Craig Brown, video editing

Old #5 Road Bar and Grill is a family-owned restaurant in Chateaugay, NY. The owner commissioned me to design a new identity system for their restaurant including a set of logos, menus, coasters, and a website (to come soon).

The primary logo plays on the family’s history with the site – having grown up on the same street and now raising their children there, the site has seen many generations of the family and they are happy to continue the family legacy for many generations to come. The logo mark highlights the street name with roughened drop-shadow lettering implying the restaurant (much like the family) has been and will be around for many years to come. A classic serif font frames the logo mark in all logo variations, creating striking dimensionality and adding visual interest to the identity system.

Client: Old No.5 Road Bar & Grill
Industry: Restaurant
Services: Branding / Strategy / Web Design