Branding Impressions is a woman-owned marketing and promotions company based in central Iowa. The owner commissioned me to update their current brand identity and design a new website with the goal of showcasing to their clients all they have available. Branding Impressions offers a wide variety of products for clients to have their logo imprinted on as promotional tools to grow their business. These items range anywhere from keychains and lanyards, to shirts, sunglasses and pens.
Central to the final identity design is the ellipsis mark. Ellipsis mark serves dual purpose as both a neutral ‘placeholder’ allowing clients to imagine their own branding on the products (while still promoting Branding Impressions) but also as an invitation to think bigger; the ellipsis implies limitless possibilities in the way of products this company offers. This mark is carried throughout the system both alone and in connection with the word mark.
Client: Branding Impressions
Industry: Marketing & Promotions
Services: Branding / Strategy / Web Design
