Lo Design is a women-owned architecture firm in Kansas City specializing in approachable architecture on any budget. The team at Lo Design commissioned me to develop a new brand identity and website that better suited their needs as a growing company.
After reviewing their current logo mark and speaking with the owners, I developed a new brand system and website that seamlessly encompasses Lo Design’s voice and approach as an architectural design firm.
The principal mark is based around gentle curves offering a sense of softness and warmth, creating an approachable first impression. This mark sets the foundation for a comprehensive set of digital and print templates along with a series of secondary logo marks. Each element within this identity system was carefully crafted to be reflective of the gentle, timeless elegance showcased throughout their architectural work.
I also oversaw the visual refresh of the Lo Design website that is currently in development.
Client: Lo Design
Industry: Architecture
Services: Branding / Strategy / Web Design
